The End Of The Beginning: Great Challenges Day

 

(Photo Courtesy of TEDMED Press Portal) 

TEDMED is the experience of a lifetime and attended by many people who change lives. During TEDMED Great Challenges Day, brilliant minds problems-solve the biggest challenges in health care. But however revolutionary an idea, it can only affect the mind it inhabits. Therein lays another challenge: How to spread a great idea?

In science we are told to be objective, but facts are not what make us memorable. You may not know what a neuroendocrine tumor is, but I am sure you know of the infamous Apple genius who died of pancreatic cancer. It isn't the detail that provokes us to thought, it’s the story. Therefore, we must use our seemingly insignificant stories to represent innovative factual knowledge. By provoking the spirit with the story of struggle, we may allow heroic ideas to inspire the imaginations of others. And so it is, the solutions of tomorrow are hidden in the simply stories of today. 
Now that is an “idea worth spreading.”

(For full TEDMED videos and more: http://www.tedmed.com/videos)