(Photo Courtesy of TEDMED Press Portal)
TEDMED is the experience of a lifetime and attended by many people who change lives. During TEDMED Great Challenges Day, brilliant
minds problems-solve the biggest challenges in health care. But however
revolutionary an idea, it can only affect the mind it inhabits. Therein lays
another challenge: How to spread a great idea?
In science we are told to be
objective, but facts are not what make us memorable. You may not know what
a neuroendocrine tumor is, but I am sure you know of the infamous Apple genius
who died of pancreatic cancer. It isn't the detail that provokes us to thought, it’s the
story. Therefore, we must use our seemingly insignificant stories to represent
innovative factual knowledge. By provoking the spirit with the story of struggle,
we may allow heroic ideas to inspire the imaginations of others. And so it is, the
solutions of tomorrow are hidden in the simply stories of today.
Now that is an “idea worth spreading.”
Now that is an “idea worth spreading.”
(For full TEDMED videos and more: http://www.tedmed.com/videos)